Statistics show that there are over two billion social media apps, and at least 70% of the mobile population is on them. This means that to be a visible landscaping brand, you need to join the bandwagon of social media entrepreneurs and create as much brand awareness as the platform offers.
Even the most popular social media platforms, such as Facebook, Instagram, Twitter, Pinterest, TikTok, etc., will not guarantee brand awareness if you don’t post the right content that creates interest in your brand and can engage your existing and potential followers/market.
Seventeen landscaping social media post ideas are:
- Host a challenge
- Post regular tutorials/How-Tos
- Celebrate any/every holiday, memorial, or historical event.
- Post/create landscaping-related memes and skits
- Have a ‘special’ post day every week
- Recognize your customers
- Post reviews
- Run polls on your story
- Celebrate milestones
- Go live
- Reveal a new service or product
- Post about your routine as a landscaper
- Encourage/Motivate your audience.
- Host giveaways
- Post about your industry
- Answer FAQs
- Post Infographics
Host a Challenge
Social media challenges are fun/informative trends that go viral, inviting people to be a part of them. Social media challenges involve dancing, choreographing to trendy music, or voice-overs.
As a landscaper, you can participate in challenges by engaging yourself and your staff/colleagues in these challenges while working. This is a way of making your social media profile attractive and interesting for visitors. You can include an outline or a breakdown of your services in the post caption.
Post regular tutorials/How-Tos
When you post regular landscaping tutorials/how-tos, you show your audience that you are grounded in landscaping knowledge. Furthermore, when your audience tries out your landscaping tutorials and how-tos, they can create more activity on your profile by giving feedback and comments. Tutorial and how-to posts can be videos, photos, or audio posts.
Celebrate Any/Every Holiday, Memorial, or Historical Event.
There are several holidays and events to celebrate. These events promote inclusivity and celebrate victories. Celebrating these events will not only enlighten your audience but also reflect your landscaping business as one that recognizes events, efforts, and accomplishments. This could put you at a right standing with your audience and foster activity on your social media that could eventually lead to patronage.
Post/Create Landscaping Related Memes and Skits
Posting memes and skits are funny, engaging, and approachable ways to pass information to your audience. When you post relatable memes and skits, it is very likely to be shared by your audience, which could mean an increase in your audience/followers and a positive impact on your business.
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Have a ‘Special’ Post Day Every Week.
Taco Tuesday is one of the most used phrases when describing a weekday. This phrase has birthed other phrases such as Woman Crush Wednesday, throwback Thursday, and Freaky Friday. On these ‘special days,’ businesses and people make posts related to these phrases and tend to trend because of these phrases.
As a landscaper, you can post your ”throwback Thursday” post showing how far your business has come, a “freaky Friday” post showing your completed Halloween landscape contract, or get creative any day of the week!
Recognize your customers
Recognizing your customers goes a long way to show how much esteem you hold for your customers. This will encourage your customers to continue patronizing you and potential customers to patronize you. If you want to recognize your customers in a social media post, it is advised that you seek their approval to post them on your social media platform.
Post reviews
Social media reviews are a great way to show your competence as a landscaper, the satisfaction of your clients, and the legitimacy of your landscaping business. To accumulate reviews from your client, you can request feedback in chats, questionnaires, emails, or informal interviews. When you get unsolicited reviews from clients, you need to ask for approval to post them.
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Run polls on your story
Running a poll on your story is a fun way to receive feedback or know your target audience’s preferences. You can either run the “this” or “that” poll or customize your poll for a unique question. Whichever way, you should take every answer into cognizance to help improve your business to suit the needs of your target audience.
In addition, polls are a way to conduct market research cost-effectively.
Celebrate milestones
Celebrating your milestones will encourage your audience to follow and celebrate your journey as a landscaper. Your milestone could range from “huge” events like moving to a big office to hitting 500 followers on your social media platforms. Celebrating a milestone will create engagements on your social media platforms and assure your existing and potential clients that you are growing to meet their needs.
Go live
Going live on your social media platforms gathers many advantages, including brand awareness, potential and existing client engagement, and revealing your business personality. Furthermore, when you go live, you can address specific complaints and questions in real-time, build on existing relationships with your clients, and form new relationships through one-on-one discussions.
Reveal a new service or product
As a landscaper, when your business grows, a social media post is a great avenue to inform your clients about your new products or services and attract new clients through these products or services. To make a post revealing a new service or product, it is advised that you inform your audience of the features before the release of your product and service to build an expectation and an interest.
Share your routine as a landscaper
Posting about your routine as a landscaper will give your audience insights into how you achieve your landscaping tasks. This will also help your audience to attach more value to your product or services.
Encourage/Motivate your audience
Regularly posting motivational and encouraging posts will keep your audience engaged and expectant of your posts. These motivational posts do not have to be about your landscaping business. They could be a way to show your audience that you care about their well-being.
Host giveaways
A giveaway post will lead to several engagements and shares on your social media profile. Giveaways could also give lucky winners in your target audience an idea of the value of your product or service.
Post about your industry
As a landscaper, posting about your industry will attract and engage your target audience. It will also connect you to other industry professionals who can help you grow your career.
Answer FAQs
As a landscaper, you might probably have a few people asking for help on tips to maintain their landscapes, how you can help them design or create beautiful landscapes, and other related questions. You can answer these questions via video, audio, or picture posts. In addition, these FAQ posts can attract more frequent visits to your page because your audience can always reference your profile when they have related questions.
Post Infographics
Sharing infographics on your profile will serve as a visual guide to your audience on how best to use your product, request your service, or maintain a landscaping job done by your company.
How to Post on Your Social Media
- Know your audience
- Identify the gaps
- Do not overload your followers
- Sponsor your posts
- Encourage feedback
- Be consistent
- Grow your followers
- Focus on your niche.
- Avoid over-repetition of posts
What are the advantages of posting on social media?
- Social media profiles can serve as your portfolio
- Social media will help you engage your target market
- Social media serves as a platform for advertisement
- Social media enables you to communicate easily with potential and existing clients
- With social media, you can take advantage of trends to grow your business
- Social media gives you increased brand awareness
- Social media serves as a platform for networking and partnerships
- Social media can help you quickly receive feedback from clients
- You can get ideas on how to improve your product and services on social media
- You can use Social media as a tool for customer service and client support
- Your regular activity on social media can help promote customer loyalty
Frequently Asked Questions
Can I manage my social media profiles on my own?
Managing your social media profiles depends on the results you seek to get from your social media profiles. If you are looking to have more professional results, then it is best to hire a professional to help you grow and maintain your profile. Hiring an experienced and professional social media manager will cost you about $250-$700 per month.
How many social media profiles should I open for my business?
You should open one profile across the different social media platforms you are interested in. However, suppose your landscaping business offers several services or sells other products that you need to differentiate. In that case, you are advised to hire one or more social media managers across the different platforms to help you manage your profiles.
To learn more on how you can start your own landscaping business, check out my startup documents here.
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Meet Shawn Chun: Entrepreneur and Landscape Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a landscape business owner at a job site, driving down the road or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Landscaping Business Boss: I want to help landscape business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.