The lawn care business is a competitive space with plenty of Lawn care companies competing for the same lawns. Your top priority is drawing customers to your lawn business as quickly as possible, whether you’re new to the lawn care market or an established business owner. Admittedly, your business won’t succeed without paying customers, especially if homeowners believe they can take care of all the tasks associated with maintaining their lawns on their own or if they are simply hesitant to spend their hard-earned income on their lawns.
However, getting noticed by your target audience and distinguishing yourself from the local competition can be difficult. So what’s the greatest approach to gaining lawn care clients, and where can you find them?
You may find customers for lawn care everywhere. It might come from your neighborhood, your place of employment, or even the internet space. Offer discounts and recommendations, use your social media accounts, make print marketing materials, be simple to find online, and advertise in paid media as a strategy to bring clients for lawn care services.
It can be difficult to attract and keep lawn care clients, but with the help of the client-generating strategies listed above and others that will be covered in the following session, you can help ensure that you’ll be in business for the long run. Get your customers by using the steps that are clearly outlined below, without having to battle a boatload of competitors;
Use your existing network
friends and family are the first people you should consult because they’re probably willing to help you expand your business. Inform everyone in your immediate network that you are starting a lawn care business or trying to increase your clientele. By publishing to your social media accounts or using word-of-mouth marketing, spread the news. To make the offer more enticing, you can also add a friends and relatives discount.
Customer Service
Always be careful to pay attention to and interact favorably with your clients. Be sincere, real, trustworthy, and honest. If a customer has a complaint, address it quickly and effectively.
Offer discounts and referrals
Discounts and recommendations are successful ways to attract both new and existing clients. Three efficient strategies for increasing sales include referral rewards, new customer discounts, and seasonal promotions.
One of the finest ways to continuously increase your customer base is through customer referrals. When you provide your clients with amazing service, you can ask them to recommend their friends and family. You may give them a discount on your services for each referral they make.
Offer special discounts to new customers to encourage business. The lawn care industry is fiercely competitive, with a few major players monopolizing the market with their inexpensive services. Customers have many options, so an alluring offer might convince them to choose your company—especially if you don’t yet have a well-known brand name. You may say,
“potential customers can pay for one lawn service and get the next one for free.”
Another strategy for re-engaging current customers and luring new ones is to run seasonal deals. Create an earlier start discount for individuals who register before others as soon as winter is over. Limiting the offer to a specific number of people may build urgency. Here’s an illustration:
“Register before July 20 to receive 20% off your first five mows. The offer is only valid for the first 15 clients.
What Is Your Landscape Job And Is It Right For You?
Use your social media channels
You may communicate online with prospective clients through social media platforms. You can quickly get consumers for your lawn care business by using Facebook and LinkedIn.
Facebook offers local Facebook groups and Facebook business pages as two free methods to connect with people in your region.
On the Facebook platform, Facebook business pages resemble small web pages. A hyperlink to your website, a phone number, images, and business hours are acceptable inclusions. You have the chance to communicate directly with current or potential consumers by allowing them to like your Facebook page and comment on your postings.
Groups on Facebook operate slightly differently. They are associations of people with similar interests who can communicate and socialize. You can join these communities and promote your services with your personal Facebook account.
Another website that can aid in client acquisition is LinkedIn. You will largely interact with other business owners and professionals because it is a professional network. Although you won’t be speaking to customers directly, you can network with other local company owners and position yourself as an authority.
You can also stand out by publishing information from a distinctive angle, participating in lively posting discussions, or including links to blog posts on your website. You’re sure to come across a few leads for your lawn care business when you become an active participant.
Create print marketing materials
Although it can seem like an old-fashioned strategy, print marketing is still effective. Advertisements in print are trusted by consumers 34% more than advertisements on search engines. Three fundamental methods for attracting new clients are business cards, flyers, and yard signs. You’re more likely to obtain calls from prospective clients the more you advertise yourself.
Wherever you travel, have business cards with you. You never know when you’ll run across someone, and the subject of your business will come up in passing. People are constantly looking for a good price. If you make a good impression, they could be willing to consider getting a quote from you.
Another successful lawn marketing strategy is flyers. You can knock on doors in your service area and leave fliers or door hangers. You may put flyers on parked cars at a home improvement retailer. Include a new client incentive on these brochures, and you may receive calls from prospective clients.
Why Mowing Lawns Is The Perfect Summer Job
Be Easy To Find Online
Businesses that know how to attract customers for lawn care know how crucial it is to be found online. Just take a moment to consider your typical service-seeking route. Most likely, you search online. If your company can’t be found in the online marketplace, your clients might be unable to locate you.
Advertise Through Paid Media
Research is the most important phase of a paid advertising campaign. Recognize the process, recommended methods, how to carry it out, and similar things. You are a lawn care specialist, not a marketer, but entrepreneurship needs you to wear more hats than you may have envisioned in your business strategy.
Your sponsored media advertising can run smoothly by taking the following actions;
- Decide who your audience is.
- Construct a buyer persona.
- Identify the media of choice, such as Google, Facebook, etc., and include your content’s value proposition pertinent to that audience.
- To optimize impact, use segmentation tools.
- Start the campaign.
- measuring outcomes
Keep in mind that paid search is highly varied. You can market via online publications such as specialized magazines, blogs, videos, search engines, social media platforms, and other venues.
Be Open to Subcontracting
You might be surprised to learn that some businesses struggle to keep up with work supplies. Some of the services are delegated to smaller businesses with higher standards of craftsmanship.
You cannot afford to disappoint someone if they entrust you with their client. Contractors engage in extensive consumer interaction. If you let one of them down, you can be sure that finding employment in that area will be difficult.
You may present yourself as a trustworthy subcontractor. Because they don’t want to sacrifice quality, these businesses frequently turn away customers. They no longer accept new clients unless they are referred to them.
Building a relationship with one of these contractors might benefit you. Without spending a fortune on advertisements, you can generate free business.
We Answer: Can Landscaping Be Done In Winter?
Collaborate with other small business owners
Join forces with other local small contractors to create a system of referrals that can help everyone if you want to attract additional clients. Build connections with locally owned hardware stores, plumbers, landscapers, construction firms, and other small businesses that frequently deal with homeowners. Because they offer a venue for exchanging company ideas and client recommendations, business networks can strengthen all of the local small enterprises.
Create enticing services
Consider offering packages of your services if you want to keep a client for the entire year. Offer a yearly package, for instance, where clients can contact you for biweekly visits during the summer spring, and fall clean-up instead of billing for a single lawn maintenance appointment.
It’s a great method to develop a consistent income stream, and you won’t have to spend much time looking for new customers.
Make sure you have enough money because several of these suggestions call for sending texts, emails, and other marketing materials. Get a texting package that allows limitless sending of promotional SMS.
Join an email service that enables you to produce emails that seem professional. Two excellent email providers for small businesses are MailChimp and Constant Contact.
Put your number everywhere
Put your contact information and an alluring call to action on your truck if you have one (for example, a 10 percent discount for new clients could prompt phone calls). Get cards printed with most of your contact information.
You rarely know if someone in your community might want to hire you, so ensure your business contact information is included on your social media profiles.
How Much Money Does A Landscaping Business Owner Make?
Frequently Asked Questions
Why is SEO important for small businesses?
Investing in search engine optimization SEO can be beneficial to your company’s ability to generate customers, establish credibility, and increase financial return.
What should a Lawn care logo represent?
The premium quality of your lawn care business should be reflected in your logo. Your lawn care logo also should convey an impression of a reliable and competitive brand.
To learn more on how you can start your own landscaping business, check out my startup documents here.
The information provided by LandscapingBusinessBoss.com (“The Site”) is for general informational purposes only. All information on the Site is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. Under no circumstance shall we have any liability to you for any loss or damage incurred as a result of the use of the Site or Reliance on any information provided on the Site. Your use of the Site and reliance on any information on the Site is solely at your own risk. This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
Meet Shawn Chun: Entrepreneur and Landscape Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a landscape business owner at a job site, driving down the road or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Landscaping Business Boss: I want to help landscape business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.