According to statista.com, there is an average spend of $503 per household on lawn care services annually in the U.S. This shows the extensiveness of the lawn care services market.
As a lawn care professional, you can earn a lot of money on lawn care services if you can locate your target market and turn them into paying customers. There are many ways to calculate the number of people using lawn care services in your area. Here are some of the most reliable ways:
Conducting Surveys
Conducting a survey entails finding detailed and specific information about lawn care services by asking people questions about lawn care. You can either perform an online survey, an offline survey, or both. Whichever way, you must ensure that your survey consists of questions that can produce an accurate estimate of how many people use lawn care services in your area. A survey is a cost-effective and easy means to gather information about the target market. To create a survey, you must be strategic to help you get the correct information you seek. There are six steps you can follow to have an efficient and accurate survey session:
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Decide on Your Aims and Goals for Conducting the Survey
In this case, your aim for conducting the survey is to determine how many people use lawn care services. However, if you have another answer you aim to get about lawn care services, you can conduct a joint survey that will help you produce one or more results.
Create a List of Questions
This is the most crucial part of conducting a survey. The questions you ask about lawn care services should be able to help you denote an estimate of how many people use lawn care services. Some examples of the questions you can ask are:
- Do you have a lawn?
- Do you use lawn care services or take care of your lawn personally?
- How many times do you need the lawn care services in a month/week/year?
- How many people do you refer to your lawn care professional?
These questions will point you to the number of people who use or need lawn care services for a specific period.
Send the Survey to Participants
Whether via email or in person, you have to begin distributing your survey to your target market. You must ensure that whatever delivery mode you use is efficient enough to get to the right participants.
Tally your responses
To know the total feedback received from your participants, you need to tally up your responses. The total negativity or positivity of the answers to your questions will help you understand the mind of your target market to know how many of your participants use lawn care services.
Analyze the results
When you have tallied your responses, you must analyze or examine the result to deduce why your participants tilt towards a particular answer.
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Characteristics of a good survey
For you to create a detailed survey to know the number of people that use lawn care services in your area, here are some qualities your survey must have:
- The participants of the survey must have a clear understanding of the focus of your research
- Clarity and consistency
- It must be concise and straight to the point.
- Using clear and general language for your target market would be best.
Tip: Here are some tools that can help you create important, useful, and conversational surveys
Market Segmentation
As a lawn care professional, you have a broad target market. When segmenting your market, you divide your target market into different characteristics, otherwise known as segments. Each segment can help you deduce the characteristics of people who use lawn care services in your area.
To get a quantitative estimate of people who use lawn care services in your area, you must know the demographics of your area.
You can carry out four types of segmentation to know the number or estimate of people who use lawn care services: Demographic segmentation, psychographic segmentation, behavioral segmentation, and geographic segmentation.
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Geographic Segmentation
You can segment your market geographically whether you live in a small or large area. You can divide your area into streets or sections.
Based on the population density in each area, you can deduce by intuition or inquiry how many people in each section or street will need lawn care services.
If you want to make inquiries from door to door about who needs lawn care services, geographically segmenting your market will be a good idea to have efficient and organized inquiry sessions.
Demographic segmentation
By demographically segmenting your market, you are classifying every individual in that area by age, gender, income, occupation, and family size. If you want to use this type of segmentation method, you can get the demographics of your area from the Census Bureau.
When you segment demographically, you can gather the following information:
Age
A particular age range might not need lawn care services, given that they might be young and vibrant enough to take care of their lawn. Another specific age range might require more lawn care services due to their restraint in tedious physical activity. Finally, a particular age range might still be living with their parents and do not personally require lawn care services.
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Gender
Statistics show that women are 70 percent more into aesthetics than men. This could indicate that women might need more lawn care services than men. However, when segmenting your market by gender, it is best to survey still for both genders to get a more transparent and accurate result.
Income
It is very glaring that affordability is keen when a person needs to use a lawn care service. For example, low-income earners are less likely to use lawn care services than mid-high-income earners. When you can evaluate the incomes of the population in your area, you can deduce an estimate of people who need lawn care services.
Occupation
The fact is that some occupations require much more work hours than others. For instance, doctors might require lawn care services because they work longer hours with less time to care for their lawns personally.
Family Size
A large family is likelier to live in a home big enough to contain a lawn than a family of two. Therefore, the family size demographics can help you get a range of likely lawn owners in your area.
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Psychographic Segmentation
To calculate the number of people who need lawn care services in your area, you can segment your market psychographically by dividing them into social classes, lifestyles, and personalities. Some people will never be caught mowing their lawns, and that’s a fact!
However, you cannot get into a person’s mind to know their psychographic traits. You can find out by conducting a survey.
Behavioral Segmentation
A person’s attitude towards a service can show their level of interest in the service. You can deduce a person’s attitude by conducting a survey or a personal interview.
Market Analysis
Performing a market analysis will involve:
- Researching the dynamics of the lawn care services market.
- Your competition.
- Buying patterns of lawn care services.
Knowing your competition can give you insight into their client base, behavior, needs, and frequency of services needed. This will eventually give you an insight into the range of people who need lawn care services.
On the other hand, analyzing the market dynamics will reveal the level of purchase of lawn care services at specific seasons or times.
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Steps to conduct an efficient market analysis
Define the purpose of the research
In this case, your analysis is for you to calculate how many people need lawn care services.
Develop a research plan
Know what you need for the research. Decide the technique you want to use for the research. For example, you can decide to use a survey, and you can choose to interview potential and existing customers. You can decide to use a digital analytic tool such as Google Analytics, Hubspot Analytics, and Heap Analytics.
Collect relevant information
For your market analysis to produce accurate ranges of the number of people who need lawn care in your area, you must collect the necessary information to make the correct calculations.
Analyze the information gotten
This involves the accumulation of every piece of information obtained. The accumulation produces the result of the research.
Take action
For whatever reason you want to know how many people use lawn care services in your area. You can now employ the result of your market analysis.
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Frequently Asked Questions
Does the number of people in my area determine my success as a lawn care professional?
The truth is that, even if the number of people in your area can determine how often you get lawn care contracts, what determines your success as a lawn care professional includes many other important factors such as:
- Dedication
- Efficiency
- Effectiveness
- Customer service
- Client relationship
- Ability to network
Do I need to hire a professional to help me calculate the number of people who use lawn care services in my area?
You might not need to hire a professional to help you calculate the number of people who use lawn care services in your area if you have read this article and taken note of the tips and tools provided.
However, depending on why you need this information, a professional might need to guide you in implementing your findings to start or grow your lawn care business.
To learn more on how you can start your own landscaping business, check out my startup documents here.
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Meet Shawn Chun: Entrepreneur and Landscape Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a landscape business owner at a job site, driving down the road or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Landscaping Business Boss: I want to help landscape business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.