Starting any business is a big accomplishment but landscaping businesses take extra work. I know that starting a landscaping business can be both difficult and confusing. In this article, I will provide 8 steps for you to take to improve your landscaping business.
8 steps to improving your landscaping business are:
- Get a professional website
- Be active on social media
- Take professional pictures
- Utilize paid advertising
- Create promotional materials
- Work hard on customer retention
- Focus on branding
- Purchase new landscaping equipment
Improving your landscaping business is vital if you are going to be successful. I have outlined 8 easy steps you can take to make your landscaping business better. In this article, I will break down each step so you can better understand what each one means and how it relates to your landscaping business.
Get a professional website
Having a professional website is one of the most important aspects of getting your business noticed. Whenever I want to learn more about any business, I look for a website. I know I’m not the only one. It is disappointing to look up a business only to learn that they don’t have a website. This makes it feel as though the business owner doesn’t want people to learn more about them or their business.
This is not a good look for any business. Your website for your landscaping business should be both functional and informative. To be functional all the links should work and there should be contact information related to your business on every page, as well as accurate and updated information about your landscaping business.
Building a website is not for everyone, sometimes paying for a professional to design your website is more than worth the investment.
On your website, you should include landscaping customer testimonials and pictures where possible. You should also introduce your audience and potential customers to the entire landscaping team. Include headshots of each team member and a short bio about how long they have been in the landscaping business and what their specialties are.
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Be active on social media
If you want to get your landscaping business noticed, you are going to want to be on social media. It is not enough to create social media profiles and post now and again. You must be actively posting at least a few times a week if not every day. You do not have to sign up for every social network there is. This can be overwhelming for you as it was for me when I thought I had to be in all places at once. Instead of joining several social media networks and struggling to be active on all of them, join one or two social networks and master just those social sites.
Focus on posting a variety of content that your audience will love. This ensures that they keep coming back for more valuable content. One post may be a relatable quote, another post could be a funny meme that relates to your business. Another post could simply be a photo of a lawn you have just finished. Do not post six times a day for three days and then don’t post again until next month. This is the quickest way to lose your audience. You don’t want to get them used to seeing your content regularly and then you disappear.
Be active on social media but don’t overdo it. I don’t think you can overdo it on Twitter because the tweets are so short-lived and move so fast. However, you don’t want to flood your followers’ feeds with an overload of information on sites like Facebook and Instagram. The best practice for posting on social media is to research each social network that you are active on and see what the sweet spot is.
On social media, be sure to use relevant hashtags for your landscaping business. Some that you could consider using are:
- #beautifullawn
- #landscaping
- #landscape
- #landscapestyles
- #landscapelove
Take professional pictures
In a landscaping business, photos are one of the most important pieces of the puzzle. You definitely should invest in professional photos. I’m not saying for you to go out and hire a professional photographer. What you could do to save money and improve your photos is purchase a professional camera. You can find a professional DSLR camera on any website that carries electronics or cameras.
I recommend this type of camera because most of them take amazing photos. Plus, you don’t have to break the bank to purchase one. Watch some YouTube videos on how to work a DSLR camera and how to take the best photos. By doing this research beforehand, you can get to snapping professional-like photos in no time. You can post them on your website and social media.
When you take photos of your customer’s yards, you must do before and after pictures. Also, get the yard from several different angles and make sure everything looks nice before snapping the picture. It is good to stage your customer’s yards for photos by adding potted flowers that are colorful and using rocks or pebbles to add texture.
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Utilize paid advertising
Gone are the days when all you had to do was post your content and wait for organic traffic to come to your site. While it is not necessary to utilize paid advertising right away, it should be somewhere on your to-do list. Paid advertising can reach people that your content normally wouldn’t. You do not have to spend thousands of dollars right away to see good results. You could spend $50 each day and experience an increase in leads coming into your landscaping business.
If you do not know how to run paid ads, some people will assist you with running your advertisements for a few hundred dollars a month. With a landscaping business, the more people that are exposed to your business, the more leads you will generate for your business. Always include a call-to-action in your ads so potential clients will know what they need to do to get more information about your landscaping services.
Create promotional materials
So many people are focused on creating an image online that they forget about the very people they encounter every day. When you have a service-based business, such as landscaping, you need to do what you can to reach those in your city, your neighborhood, and surrounding areas. The best way to get your business noticed in your local area is to create promotional materials such as flyers and business cards that you can hand out. You should leave flyers and business cards at other local businesses and hang them wherever you can.
It may even be possible to obtain a billboard in your city for further advertising opportunities. More than anything else, you need to do what it takes to reach your local customers. Word-of-mouth and referrals are great so leave flyers and business cards with past customers that can recommend your services to others.
Work hard on customer retention
This point goes together with the creation of promotional materials. You want to do whatever it takes to keep as many customers as possible. This could be in the form of discounts and other perks. For example, you could offer 50% off bush trimming if they order two other high-ticket services. Keeping your customers around and coming back is vital for your business.
The more customers you have requested your services repeatedly, the fewer new customers you will need. This is not to say that you should stop promoting or that you don’t need more customers. Realize that your customers are important to your business and without them, you would have no business.
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Focus on branding
A great deal of your focus should be placed on branding. Branding is more than choosing colors and logos. While this is part of it, there are other aspects of branding that you need to consider.
Having a good tagline to draw people in is one thing but also placing your information on your vehicle is important for branding. Branding is anything that helps distinguish your business from other businesses.
A good example of great branding is a gift with the purchase of a certain service bundle. Maybe it is a cup or tote bag with your logo and name on it. It could be several different things but you want to make sure you aren’t copying other landscaping companies. Your branding should set you apart and make you stand out from the crowd, not blend in.
Purchase new landscaping equipment
If you have had your landscaping business for a while you probably have some well-used equipment. To improve your landscaping business, you should purchase some new landscaping equipment. Some things that are popular right now in the landscaping world and that could benefit your business are:
- Zero-turn lawnmower
- Shovels
- Rakes
- Electric grass trimmers
- Leaf blower
- Pruning shears
- Fertilizing equipment
- Hedge trimmer
- Lawn Aerator
Improving your landscaping business doesn’t have to be hard. While it can take some time and money, improving your landscape business is well worth the effort. By following these 8 steps, you will be on your way to an improved landscaping business.
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Frequently Asked Questions
How can I grow my landscaping business?
You can grow your landscaping business in several ways. Some of the best ways to do this are to utilize social media, create add-on services, and promote locally. There are even more ways that you can grow your landscaping business.
How do I make my lawn care business successful?
Your landscaping business can be successful with a lot of time, effort, and hard work. Successful landscaping businesses have a website, good customer service, and amazing tools and equipment. These are all of the things that your business needs to be successful.
To learn more on how you can start your own landscaping business, check out my startup documents here.
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Meet Shawn Chun: Entrepreneur and Landscape Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a landscape business owner at a job site, driving down the road or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Landscaping Business Boss: I want to help landscape business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.