Many different service lines, fields of expertise, and employment roles are available in the landscape sector. However, before deciding to pursue a profession as a landscaper, one must take into account crucial factors, of which the size of the landscape market is one. What is the Landscape market size?
The landscape services market is worth $105.1 billion, according to data from the IBIS World Landscaping Services Industry Report. More than 1 million people are employed in the sector, which includes 604,163 landscaping service companies, up 4.9 percent from 2020.
Considering the facts mentioned above, it is clear that the landscaping market is expanding and recognized as an incredible career someone may choose. Expanding your landscaping business as a new or existing owner doesn’t always require a significant investment in new landscaping machinery or a lot of cash spent looking for new clients. With the help of the few recommendations listed below, you will be able to grow your landscaping business, regardless of whether you’re just starting or hoping to create a more substantial landscape firm.
Retain Existing Clientele
The ideal method for growing any landscaping business is to keep and gain more clients from your present base. Long-term customers spend 67 percent more on products and services than on new ones, and it costs more than five times more to acquire new customers than to retain existing ones. Here are some tips to aid your start-up and grow your present clientele:
Communicate Well and Often
Don’t let your landscaping clients disregard your services or their worth. Make sure your consumers hear from your lawn care company at least once a week, whether in person, via email, or on social media. By doing so, you’ll be able to comprehend their demands, head off problems with yard maintenance, and eventually foster a relationship of trust with them.
Current Demand For Landscape Architects
Start Upselling
Upselling has developed a bad reputation over the years, yet it may benefit both you and your clients immensely when done properly. Only recommend additional goods or services when doing so is in your customers’ best interests. Improving their home’s curb appearance could involve providing a seasonal clean-up or something as straightforward as a mulch refresh. Get out there and make it happen. Every consumer is unique, and you should comprehend and meet their demands.
Continually Add the “Wow” Factor
Today’s businesses tend to neglect the idea that “wowing” clients with small gestures can result in recurring business, higher levels of customer satisfaction, and effective word-of-mouth advertising. The simplest ways to “wow” your clients include adding complimentary edging to all other services, planting a few flowers at the start of the season, and leaving a card to express gratitude for their patronage. These spontaneous actions demonstrate your value and encourage clients to recommend your company.
Update Your Landscaping Logo
A logo is not just a small graphic that identifies a business; it’s frequently what a potential customer first sees. They’ll later connect that image to brand identity. According to studies, high-end clients are prepared to pay more for professionalism and client care, and professionalism must begin with the first impression. Update outdated logos—even good ones—with something more modern, simpler, and more up-to-date to keep your brand evolving. Remember that logos act as a subconscious link to a corporation.
How To Get Lawncare Customers Fast
Post on Social Media Frequently
Small yard care firms can benefit greatly from social media since it allows them to communicate with customers and advertise their services to a wide audience for little to no money. Social media is a long-term plan. Therefore, it shouldn’t be used as a quick fix for increasing conversions. Although it undoubtedly helps, you should regularly publish on social media to increase brand recognition and promotion. You can improve your lawn care company’s brand recognition, promote client retention, and increase word-of-mouth advertising by posting frequently.
Build Your Email List
Owners of lawn care companies can utilize email as an effective tool because it is inexpensive and produces good results. There are many ways to grow your email list, but the best ones are to ask customers for their addresses when they sign up for lawn care services and to provide your audience with a newsletter they can subscribe to on your website. You must first create an email list to send informative or promotional emails to your audience that encourage conversions and increase brand awareness. Sending how-to videos, original blog entries, special promos, and other content can help you do this.
How To Improve Your Landscaping Business In 8 Easy Steps
Photos—Quality Over Quantity
Portfolio photos are one of the most misunderstood aspects of any outdoor living company’s marketing strategy. Here, less is more! Create a project portfolio that only includes your greatest work. Focus on a few of your most outstanding achievements rather than including hundreds of images from every project you’ve ever completed. Use only expert, top-notch photographs that depict the outdoor living areas from various viewpoints. More than you would know, those photos snapped with a cell phone showing unfinished jobs with wheelbarrows and tons of dirt all over are affecting your business.
Invite customers to review your business
Customer testimonials are an underutilized form of advertising. However, according to Inc. Magazine, 88 percent of customers claim that online reviews affect their purchase choices.
While dissatisfied customers usually tell you, most pleased consumers won’t ever express their happiness. So, how can you encourage happy consumers to step up? Several recommendations that have been demonstrated include:
- Give your clients a business card with a QR code after each work so they can visit your Google My Business page and leave a review.
- On each invoice or receipt, include a call to action urging customers to write reviews on Facebook, Google, or Yelp.
- Send monthly emails with a link to a 30-second survey asking for client feedback to automate the process of gathering testimonials.
- Call your clients and go over a feedback or review form with them on the phone for a more personalized approach.
Make reviewing easy to write to enhance response rates.
Establish authority and expertise with a blog
Consumers want to be satisfied with their choices. Showcase your skills and knowledge through a business blog to give them confidence in their decision to hire you.
A bonus to consider is: Additionally, online content can improve the number of people who find your website on Google. Utilize SEO (search engine optimization) by organizing your content around your audience’s interests. To improve SEO and have more success blogging:
- Utilize search engine data to research essential keywords.
- Create enticing and captivating blog article titles.
- To persuade visitors to stay longer, include links to related site information.
- Make your blog simple to read and add helpful advice.
Just because you write an article and hit publish doesn’t mean it’s published. It’s important to establish a connection of trust with your readers.
Automate Client Communications
Customers favor companies that react quickly. However, being on time with client communications can be difficult if you’re working alone or with a small team. However, a good online presence shows clients and prospective leads that you’re active on various digital channels.
You can hasten conversation by automating communications or giving specific information upfront. Several instances include:
- having a FAQ section on your website
- Using email and social media templates for typical inquiries or circumstances
- Setting up your team with clear expectations and allocating specific channels
- hosting every message that arrives in a single hub
- the incorporation of a chatbot into your website
Use Lead Generation Sites to Fill Existing Routes
Use lead generation websites to fill open routes to expand your lawn care firm. Most lead-generating services are free or less expensive than going out and seeking out new clients on your own, making it a wonderful method to grow your lawn care company.
The best thing about these sites is that they handle all of your marketing, sales, and customer support, leaving you with nothing to do but go out, perform the work, and be paid. On the back end, dealing with consumer inquiries, billing, and complaints saves time and money. Even though you don’t always have complete control over the cost or process of completing work, the benefits of working with these sites outweigh the drawbacks because they continue to offer your company a steady stream of landscaping jobs at no expense to you.
Jobs Landscapers Can Do In The Off-Season (and some creative ventures)
Frequently Asked Questions
What is the target market for a landscaping company?
Middle-aged homemakers are the main demographic that landscapers target since they are more likely to use a lawn service. Younger homemakers are more likely to mow their lawns. Since teenagers are likely to assist with lawn maintenance, landscapers are increasingly focusing on households without teenage children.
How big is the landscaping industry in the United States?
More than 1 million people are employed in the sector, which includes 604,163 landscaping service companies, up 4.9 percent from 2020. Since 2016, the industry’s market size in the US has increased by an average of 2.5%.
To learn more on how you can start your own landscaping business, check out my startup documents here.
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Meet Shawn Chun: Entrepreneur and Landscape Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a landscape business owner at a job site, driving down the road or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Landscaping Business Boss: I want to help landscape business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.